Hi, I'm Bojana — founder of BERRY and a lifelong lover of fashion.
After working for many years in the world of fashion as a professional model and in luxury retail, my life took a beautiful turn when I became a mother. I made the decision to pause my professional career to focus fully on raising my daughter. Those years were incredibly meaningful, but as she grew older, I felt a strong desire to reconnect with a part of myself I had always loved: fashion.
BERRY was born from that passion — and from the idea that style should feel personal, fun, and inspiring. With my background in high-end fashion and an eye for detail, I began curating pieces I truly love and believe in. What started as a simple Instagram page soon became something much more. Thanks to the support of my wonderful customers — many of whom have become friends — BERRY has continued to grow.
Launching this website is a new and exciting chapter. My dream is to one day open a physical store where you can not only shop but spend time, feel inspired, and enjoy the BERRY experience in person.
Thank you for being part of this journey with me.
With love,
Bojana